Project overview
Ridalong Transport Service is a UK-based travel and tour company offering comfortable coach tours to popular destinations across the country. They wanted a modern website that would help them build awareness, clearly communicate their tour options, and make it easy for customers to enquire and book.
Their previous online presence was limited, which meant potential customers often struggled to find key details like pickup locations, tour schedules, what was included, and whether the company was trusted by past travellers.
Main goal: Create a clear, mobile-friendly tour website that showcases routes, highlights customer reviews, and turns visitors into enquiries and bookings.
What the website needed to do
- Show coach tour packages in a clean, easy-to-browse layout
- Build trust with strong social proof (reviews and testimonials)
- Make it simple to enquire, reserve a seat, or request availability
- Work well on mobile for customers browsing on the go
- Be easy for staff to update as tours and dates change
Key features
- Tour listings with clear “what’s included” summaries
- Dedicated pages for popular routes and seasonal tours
- Customer review section to build credibility
- Enquiry-first calls-to-action across key pages
- Mobile-first design focused on quick scanning and clarity
Website structure
The site was structured to match how people typically search for coach tours: they want to know where the tour goes, how long it lasts, what’s included, where they can join, and what past customers thought.
- Homepage: A fast overview of services, featured tours, and trust-building reviews
- Tours: A clean listing page with tour cards and short summaries
- Tour detail pages: Itinerary highlights, pickup points, timings, and inclusions
- Reviews: Testimonials and star ratings to reduce booking hesitation
- Contact: Simple enquiry form for availability, group bookings, and private hire
Sample tour content
To help customers quickly understand what’s on offer, each tour page included straightforward, scannable content. Examples include:
-
Peak District Day Trip
Scenic viewpoints, a stop in Bakewell, and time to explore a classic market town — ideal for relaxed weekend travellers. -
York & Christmas Markets
Seasonal city tour with a full day in York, optional guided walking route, and plenty of time for shopping and food stops. -
London Highlights (Coach Tour)
A direct, comfortable coach journey with planned rest stops, flexible drop-off points, and suggested itineraries for first-time visitors.
Reviews & trust-building
A key requirement was showcasing reviews prominently. Tour customers often want reassurance before committing, so testimonials were integrated throughout the site — not hidden away on a single page.
Sample review content used across the site:
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“Really comfortable coach and a smooth trip from start to finish.”
Everything was well organised, and the pickup instructions were clear. Would book again.Want something like this?
If you tell me what you do and what the website needs to achieve, I’ll suggest the simplest approach and a clear starting price.
