Project overview
This project was for a local landscaping business that wanted to present itself more professionally and attract higher-value garden and outdoor improvement work. They needed a strong brand identity and a clean, modern website that made it easy for new customers to understand the service offering and get in touch quickly.
The turnaround needed to be fast. The client was actively speaking to new leads and wanted a complete, consistent set of marketing materials they could start using immediately.
Main goal: Create a premium-looking brand and service website that helps a local landscaper win better enquiries — supported by matching printed materials for offline marketing.
What the client needed
- A new logo that felt more “premium” and trustworthy
- A service-based website to generate enquiries and quote requests
- A clear way to showcase services (without overwhelming visitors)
- Print-ready business cards and flyers to hand out locally
- A fast turnaround to support ongoing conversations with potential customers
Key deliverables
- Logo design with a clean, professional look
- Mobile-friendly service website with clear calls-to-action
- Service sections for common landscaping requests (patios, fencing, turf, maintenance, etc.)
- Enquiry-focused layout designed to encourage contact
- Business card design and flyer templates for local marketing
Branding & design approach
The client wanted to move away from the “DIY” look that many trade businesses end up with and create something that felt more established. The logo was designed to be simple, readable, and versatile — working equally well on a website header, a van sign, or printed materials.
The website design followed the same thinking: clean typography, clear spacing, and a layout that makes it obvious what the business does within seconds of landing on the homepage. The aim was to build trust quickly and make it easy for visitors to take the next step.
Website structure
Because service businesses rely heavily on local enquiries, the site was structured around the key questions a potential customer typically has:
- What do they do? Clear service summaries and examples
- Are they reliable? Professional branding and a straightforward layout
- How do I get a quote? Prominent enquiry calls-to-action throughout
- Are they local? Location-led messaging and contact details made easy to find
The result was a simple, focused service website that supports quick decision-making — especially for mobile users searching locally and wanting to make contact fast.
Print materials
Alongside the website, I designed supporting business cards and flyers that matched the new visual identity. This gave the client a consistent brand across both digital and offline marketing, making the business look more established when networking locally or advertising in the area.
Everything was prepared in print-ready formats, with attention to spacing, bleed, and layout so it could go straight to a printer without extra back-and-forth.
The outcome
The client ended up with a complete, cohesive brand package: a professional logo, a premium-looking website built to generate enquiries, and printed materials ready for local promotion.
Most importantly, the fast turnaround meant the business could confidently follow up leads and start presenting a stronger image immediately — helping them compete for higher-quality landscaping work.
This project is a good example of how a quick, focused branding and web design sprint can make a big difference for local service businesses that need to look professional, build trust, and convert enquiries efficiently.
Want something like this?
If you tell me what you do and what the website needs to achieve, I’ll suggest the simplest approach and a clear starting price.
